The VSCO Girl Meme originates from the VSCO photo-editing tool, which has over 2 million subscribers, 50% of whom are under 25 years of age.
Established in 2011, VSCO has been created for photography lovers and provides an array of powerful features such as filters and editing tools; it has no comments or likes. Julie Inouye, the VP of Communications at the corporation, told us that subscription to VSCO is often the ” first time they make a purchase from their own money “, and added that the ” no charge ” format removes some tension from young users to act or look like a specific way.
The “girl meme” portion of this is harder to identify. Aesthetics which identifies “VSCO Girl” has appeared on gum splinters, big T-shirts, hydro bottles, Starbucks cups and necklaces.